The I.C.E. St. Moritz

A Phenomenon on Ice

Every winter, Lake St. Moritz transforms into a spectacular white stage for some of the world’s most extraordinary classic cars. On 29 and 30 January 2027, The I.C.E. St. Moritz, the International Concours of Elegance, returns to celebrate the enduring bond between automotive heritage and the natural beauty of the Engadin.

 

A Historic Bond with Classic Cars

St. Moritz and classic cars share a relationship steeped in history. For decades, this idyllic Swiss resort has hosted some of the most prestigious motoring events during the summer, when the roads are perfect for both scenic drives and competitive races. But The I.C.E. St. Moritz goes beyond the traditional. It challenges the very nature of a car show by taking it to the frozen surface of the lake, offering a new dimension where the elements of winter enhance the allure of the rarest and most iconic classic cars.

 

A Unique and Magical Event

The I.C.E. St. Moritz is not just another concours; it’s an experience that transcends the ordinary. Imagine a late-winter day where the low sun casts long shadows on the snow and the air is filled with the rumble of vintage engines. Drivers, collectors and car enthusiasts gather in this magical setting to celebrate the timeless beauty of automotive art. Here, the contrasts are stark and stunning - between the icy landscape and the warm passion for these mechanical masterpieces, between the stillness of the frozen lake and the lively buzz of the event.

 

Experience The I.C.E. with Kempinski

Experience The I.C.E. St. Moritz while staying within easy reach of the frozen lake. After a day surrounded by classic cars and Alpine scenery, return to the comfort of Grand Hotel des Bains Kempinski and unwind in one of our newly renovated rooms. With indoor parking, electric vehicle charging and dedicated concierge assistance, the hotel is an ideal base for discovering one of St. Moritz’s most distinctive winter events.

 

The Spark of Inspiration

The idea for The I.C.E. was born in the mid-1980s, during the centennial celebrations of the Cresta Run, another legendary St. Moritz event. As vintage Bentley tourers glided across the frozen lake for the first time, an enduring vision was born. Marco Makaus, inspired by this scene, envisioned a grander event that would bring together classic cars and winter in a way the world had never seen. After years of planning and with the enthusiastic support of local and international partners, the first official edition of The I.C.E. St. Moritz took place in February 2022. It was a resounding success, proving that even the harshest winter conditions cannot quell the fire of genuine passion.

 

Discovering Perfection Frozen in Time

The I.C.E. St. Moritz is a two-day spectacle. It begins with an exclusive preview, where visitors are treated to a close-up view of these rare cars, each one a perfect blend of history, art and engineering. As dawn breaks over the snow-covered lake, the scene is set: a serene white expanse soon to be filled with the hum of engines and the gleam of chrome. Visitors, standing on the frozen surface, feel the thrill of this one-of-a-kind setting, where the past meets the present in a breathtaking display.

 

Featured Cars at The ICE St. Moritz

Previous editions of The I.C.E. St. Moritz have brought an exceptional selection of classic and iconic cars to the frozen lake. Chosen for their historical significance, design and performance, these vehicles represent some of the finest achievements in automotive history:

 

• Ferrari 375 MM Spider (1953): This legendary racing and road sports car is renowned for its elegance and power. With its sleek lines and roaring engine, the Ferrari 375 MM Spider is a symbol of Ferrari’s golden era, blending speed with sophistication.
• Bugatti Type 57 G “Tank” (1936): A true masterpiece of engineering, this Bugatti is a legendary racing car that exemplifies precision and innovation. Its streamlined design and racing pedigree make it a standout at any event.
• Lamborghini Miura SV (1972): Often hailed as the pioneer of the modern supercar, the Miura SV is a design icon. Its low-slung profile and mid-engine layout revolutionised the automotive world, earning it a cult following.
• Aston Martin DB3S (1955): A classic racing car, the DB3S is celebrated for its performance and timeless style. Known for its success on the track, this Aston Martin embodies the spirit of British motorsport heritage.

These cars, among others, transform the frozen lake into a living museum of automotive history, offering visitors a rare glimpse into the evolution of design and engineering.

 

The Dynamic Parade: When Elegance Takes to the Track

On the second day, the event shifts gears. The cars, which were static showpieces the day before, now come alive in a dynamic parade. The frozen lake, hardened by the cold night, becomes a track where these vintage machines glide and roar. Gentlemen drivers, many of whom are experiencing this icy challenge for the first time, take to the track with a mix of caution and excitement.

The cars, each a piece of history, slide and dance on the ice, their movements a testament to both the drivers’ skill and the machines resilience. It’s a spectacle that defies the laws of physics, where speed and elegance merge in a celebration of both man and machine.

 

The Best in Show Trophy by Lord Norman Foster

The event’s Best in Show trophy was designed by globally renowned architect Lord Norman Foster. The silver sculpture, presented in a bespoke wooden box also conceived by Lord Foster, captures the spirit of The I.C.E. and the distinctive winter landscape of the Engadin. Lord Foster, whose personal connection to St. Moritz is exemplified by his family home, the Chesa Futura, expressed his delight in creating this unique piece, stating, "It has been a pleasure to encapsulate the spirit of St Moritz and The I.C.E. event, which is a celebration of style and elegance.”  This commission underscores Lord Foster’s long-standing relationship with both the town and the automotive world, further cemented by his curation of the "Motion. Autos, Art, Architecture" exhibition at the Guggenheim Bilbao in 2022. The trophy's creation by local manufacturer Koenig, at Lord Foster's request, adds another layer of significance to this exceptional gift to The I.C.E. and St. Moritz.

 

Why St. Moritz?

St. Moritz is not just a picturesque alpine town; it is the perfect stage for The ICE St. Moritz. The event’s unique setting on the frozen lake provides an unparalleled backdrop that sets it apart from any other car show in the world. Here’s why St. Moritz is the ideal location:

• The Frozen Lake: The frozen surface of Lake St. Moritz offers a one-of-a-kind canvas for displaying and driving classic cars. This natural ice rink allows for dynamic showcases, where cars can be admired both statically and in motion—a feature not possible at traditional car shows.
• Alpine Scenery: Surrounded by snow-capped mountains and clear blue skies, the alpine landscape adds a magical atmosphere to the event. The contrast between the gleaming cars and the pristine white snow creates a visual spectacle that is both breathtaking and exclusive.
• A Legacy of Motorsport and Elegance: St. Moritz has long been associated with motorsport and high society. Its reputation as a playground for the elite, combined with its history of hosting prestigious events, makes it the natural home for The ICE St. Moritz.

Grand Hotel des Bains Kempinski is well suited to guests travelling to St. Moritz by car, with indoor parking, electric vehicle charging and a range of dedicated services. Discover our services and experiences for car enthusiasts.

 

Frequently Asked Questions (FAQ)

Planning a visit to The I.C.E. St. Moritz 2027? Find the essential information below:

• When does The ICE St. Moritz 2027 take place?
  The next edition of The I.C.E. St. Moritz will take place on 29 and 30 January 2027.
• Where does the event take place?
  The event takes place on the frozen Lake St. Moritz, subject to suitable weather and ice conditions.
• How can I purchase tickets?
  Tickets can be purchased online via the official The ICE St. Moritz website or at the venue on the day of the event, subject to availability.
• What is the dress code?
  While there is no strict dress code, attendees are encouraged to embrace the event’s elegant yet adventurous spirit. Think stylish winter attire that balances warmth with sophistication.
• Is the event family-friendly?
  Yes, The ICE St. Moritz welcomes visitors of all ages. Children are encouraged to attend and experience the magic of classic cars on ice.
• Where can I stay during The I.C.E St. Moritz?
  Grand Hotel des Bains Kempinski offers newly renovated rooms, spa facilities and convenient access to the event. We recommend booking early, as The I.C.E. is one of the most popular weekends of the St. Moritz winter season.
   

 Book Your Stay

 

How to Get to St. Moritz for The ICE St. Moritz

 

How can I reach St. Moritz by car?

• From the north (e.g., Zurich) or west (e.g., Bern, Lucerne, Geneva): Take the A13 motorway towards Chur. Continue on the A13 towards San Bernardino, passing through Chur. Exit at Thusis and follow the road to Tiefencastel, then to Savognin. Proceed through the Julier Pass to Silvaplana, and finally to St. Moritz.
• From the south (e.g., Lugano, Milan): Take the fastest route through the San Bernardino Pass to Thusis, then follow the same route as above. Alternatively, from Milan, you can take the road via Chiavenna and the Maloja Pass, though this route takes approximately 20 minutes longer.

Important: Always check road conditions and weather forecasts, especially during winter, as some roads may be closed or require special attention.

 

What is the best way to travel to St. Moritz by train?

Travelling to St. Moritz by train is a scenic and enjoyable experience:

• Swiss Federal Railways (SBB): Offers a delightful journey, with the route to St. Moritz being an adventure in itself.
• Rhaetian Railway (RhB): Part of the UNESCO World Heritage Site, this railway offers one of the most picturesque routes in the world. You can travel from Chur through the Albula tunnel or from Tirano in Italy over the Bernina Pass.

 

Can I fly to St. Moritz, and if so, how?

Yes, you can fly to St. Moritz via Engadin Airport:

• Engadin Airport: Located in Samedan, about 6 km from St. Moritz, it is Europe's highest-altitude airport at 1,707 metres above sea level.
• Accessibility: The airport is accessible by private jet, air taxi, helicopters, and gliders.

The combination of these elements ensures that The ICE St. Moritz is not just an event but an experience, where luxury, history, and nature converge.

 

 

This narrative of inspiration and perseverance adds depth to the event, transforming it from a mere car show into a celebration of passion, history, and innovation.

 

Discover the White Turf Event